First Responders Supporting Breast Cancer Awareness
Join Minnesota emergency service providers in the fight against cancer with the Minnesota Pink Patch Project.

Join Minnesota emergency service providers in the fight against cancer with the Minnesota Pink Patch Project.

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The Pink Patch Project originated in 2013 in California when the Seal Beach Police Department wore a pink version of their department patch on their uniforms during "Breast Cancer Awareness Month". The goal being to raise breast cancer awareness. In 2015, the Irwindale Police Department, also in California, took the idea a step further and sold their pink patches to the public raising over $20,000 for City of Hope. Since then, nearly 1,000 EMS agencies worldwide have joined the campaign. The Rosemount Police Department became the first agency in Minnesota to join the Pink Patch Project in 2017 and now over 50 Minnesota agencies have participated since, with more joining each year. Through 2024, those Minnesota agencies have collectively raised over $330,000 for their respective cancer organizations. See their website to learn more https://pinkpatchproject.com/.

In December of 2025 the Minnesota Pink Patch Project was identified as American Cancer Society's 2025 Spirit of Strides North Region Team of the Year! This an amazing honor as the North Region represents 17 states, over a third of the nation.
"Congratulations on being nominated and winning the North Region Making Strides Against Breast Cancer Team of the Year! What an incredible honor, and so well deserved.
For the past eight years, your agencies have gone above and beyond—raising hundreds of thousands of dollars that fuel lifesaving breast cancer research, patient programs like Road to Recovery and Hope Lodge, and advocacy efforts that protect uninsured and underinsured individuals. Your impact has reached far beyond Minnesota, touching lives across the country...
On behalf of the American Cancer Society, patients, survivors, and their loved ones—THANK YOU, PINK PATCH! Your commitment proves that when communities unite, hope grows stronger.
Wishing you a safe, joyful holiday season. We can’t wait to see what you accomplish next year!
With gratitude,
Maryann Malec"
- Senior Development Manager American Cancer Society

We're a collective group of Minnesota EMS agencies working in and with our communities to raise money for the fight against cancer. See if your local agency is participating and how to get their Pink Patch Project merchandise.

If you represent a Minnesota EMS (law enforcement/fire/medical) agency and want to learn how you can join the Pink Patch Project, contact us below.

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